The Only SiriusDecisions Summit Recap You’ll Need
We analyzed all of the follow up and buzz from the 2014 SiriusDecisions Summit to determine what themes the audience felt were most important. Over 2,000 sales, marketing, and product leaders swarmed...
View Article3 Advanced Marketing Automation Use Cases
According to SiriusDecisions’ 2014 State of Marketing Automation report, the growth rate of B2B marketing automation adoption is over 22% per year, but only 15% of marketing leaders believe they are...
View ArticleThe Lead Scoring Conundrum: 5 Reasons Traditional Lead Scoring Models Aren’t...
Forgive me for a moment as I go out on a limb and make a bold proclamation: Marketing automation is the future of marketing. Okay, so maybe there’s nothing really brave about that prediction. In fact,...
View ArticleLead Scoring is Dead: Two New Innovative Approaches
It's time to pack up your traditional lead scoring model. It's broken and obsolete. OpenView Growth Strategist Blake Harris explores two innovative models to adopt instead. via OpenView Labs ↬ Lead...
View Article3 Simple Salesforce Hacks with Major Sales Impact
At some point, all sales managers deal with the challenge of extracting more meaningful sales process insight from their Salesforce.com reports. In this post, Salesforce expert Michael Hanna shares...
View Article3 Components of a Successful Lead Nurture Strategy
If you're serious about lead nurturing you know it takes more than a simple drip campaign. Here are three key components that can help you maximize your lead volume while actually cutting down on...
View ArticleExpert Tips on Boosting Free Trial Conversions
KISSmetrics co-founder Hiten Shah and Totango co-founder Guy Nirpaz share their tips for optimizing free trials that convert. via OpenView Labs ↬ Expert Tips on Boosting Free Trial Conversions
View ArticleHiring your First Field Marketer: B2B Marketing’s Secret Weapon
Should a field marketer hire be your next top priority? Find out when to pull the trigger and what to look for in the role. via OpenView Labs ↬ Hiring your First Field Marketer: B2B Marketing’s Secret...
View ArticleMad Growth Science: 5 Growth Hack Examples Not for the Faint of Heart
Five shocking examples of growth hacking experiments that were just crazy enough to work. via OpenView Labs ↬ Mad Growth Science: 5 Growth Hack Examples Not for the Faint of Heart
View ArticleMad Growth Science: 5 Growth Hack Examples Not for the Faint of Heart
Five shocking examples of growth hacking experiments that were just crazy enough to work. Removing Friction Turning your homepage into a stripped-down sign-up form is a bold move. It’s also a brilliant...
View Article10 Rules for Being a VP of Marketing at a Startup
From aligning with sales to building a team, here are 10 commandments for surviving and succeeding in one of the most challenging roles in tech. The post 10 Rules for Being a VP of Marketing at a...
View ArticleTop 10 Startup Marketing Posts of 2014
From proven playbooks to top tools and formulas for results — take a look back at some of the best B2B marketing tools and insights from 2014. The post Top 10 Startup Marketing Posts of 2014 appeared...
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How a Small Startup Landed Yelp as a Big-Brand Partner
Long before the Socrata team picked up the phone to pitch Yelp, they had already logged an impressive number of hours identifying the leading consumer review brand as a perfect partner. They had taken...
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The Complete Guide to Targeted B2B Advertising [Free Download]
Editor’s Note: The following is an excerpt from the eBook ‘The Complete Guide to Targeted B2B Advertising.’ You can download the full eBook at the bottom of this post. Consider this typical scenario:...
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What Happens When You Bring 50 Seasoned B2B Marketers Under One Roof
The end of the year for most marketing leaders at B2B SaaS companies typically means kick-starting planning for the coming year. How will you effectively leverage your budgets to hit even higher lead...
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